Our Story
Adithana Capital Inc. is the parent company behind EndowIQ and Adithana Corporate Capital Advisory. Our work brings institutional thinking to investment governance and the capital decisions of privately held businesses.
We believe better decisions begin with a disciplined approach to objectives, liquidity, liabilities, risk, time horizon and governance — whether for foundations and endowments or incorporated business owners.

The Meaning of Adithana
Adhiṭṭhāna is a Pāli word meaning determination or resolute commitment. Pāli is a Middle Indo-Aryan language from India, widely studied as the sacred language of Theravāda Buddhism and as the language of the Tipiṭaka, the canonical collection of Theravāda Buddhist texts.
Adhiṭṭhāna refers to strong determination—the resolve to remain committed even when the mind or body would rather stop, move or turn away.
The idea is closely associated with the determination required on the path of meditation: to sit, remain still, observe, and continue despite discomfort or distraction. It is not stubbornness for its own sake. It is a deliberate commitment to something that matters.
It represents the belief that meaningful progress begins with clarity—but is sustained by determination.
ADITHANA — Determined Capital.